Not many exhibitions can boast these kind of comments from their exhibitors after every event:

‘A great show for us! Every visitor is a potential customer.
We have met totally new contacts.’
Jan Denks, Bronto Skylift

‘An excellent showcase. This year has been even better, we’ve met many new customers and genuinely sold equipment off the stand.’
Debbie George, Genie

‘The ideal vehicle to deliver our sales message.’
Snorkel

‘The perfect location to launch new products, meet new customers and cement relationships with existing customers. The free conferences have attracted more people.’
Dan Sandonato, JLG

‘APEX exceeded our expectations in amount of sales from the stand.’
Grove-Skyjack

‘We could not afford not to attend.’
MCS Software

‘We had a magnificent show two years ago but this was even better. We have been busy on all three days.’
Paul Adorian, IPAF

The biggest collection of access equipment
anywhere in the world

Over 140 companies showed over 700 platforms in three days at APEX 2000. With this amount of equipment on show combined with free educational seminars, free demonstration area, and a free keynote speech, all taking place in a world-class venue, it is no wonder that APEX 2000 attracted a record number of access equipment buyers from across the world.

No wastage!

Every visitor to APEX is interested in the access industry. No endless queues of anonymous visitors collecting literature like the big general exhibitions. Your sales team can be sure that nearly all visitors to your stand will be in a position to purchase your products. Quality sales time can be spent with genuine prospects ... and that is worth a thousand 'brochure hunters'.

Market set for growth

The access industry has probably been the fastest growing capital equipment market in the world over the past few years. That growth is not as dynamic now as it has been, particularly in North America, but the sheer size of the US market and the massive potential for continued sales in Europe as it catches up with the US, means that the market is set for continued and sustainable growth over the next decade.

With rental companies being such an important customer of APEX exhibitors, the launch of a dedicated European rental exhibition (RENTEX) next door to APEX 2002 will undoubtedly attract many more potential buyers of access equipment.

In 2000, IDREX (International Demolition & Recycling Exhibition) was also launched, which attracted a whole new group of potential customers to APEX. IDREX 2002 will again be held at the same time and place as APEX 2002.

95% of APEX 2000 exhibitors have already reserved space!

Nearly all exhibitors in 2000 have already confirmed their stand space for the 2002 event. Previous exhibitors are guaranteed first choice. New exhibitors will be allocated stands on a first come first served basis. So act now to receive the best location.

Participation costs

Indoor space only - 130/m2
Outdoor space only - 95/m2
Shell scheme (indoor) - 180/m2

Exhibitor profile

• Access Equipment Manufacturers
• Component Manufacturers
• OEM Suppliers
• Safety Equipment
• Used Equipment Suppliers
• Rental Companies
• Specialist Consultants
• Federations/Associations
• raining Organisations
• Computer Software Companies
• Publications
• Access Services

Visitor profile

• Rental Companies
• Construction Contractors
• Industrial & Factory Maintenance
• Public & Private Utilities
• Structural Engineers
• Heating & Ventilation Contractors
• Rail & Transport Companies
• Airport Authorities
• Petrochemical Plants
• Demolition Contractors
• Fire Fighting
• Ports & Shipbuilding
• Cleaning Contractors
• Outdoor Broadcasting
• Government Personnel
• Legislators
• General Industrial Establishments
• Sign Writers
• Shopping Mall Maintenance
• Manufacturers
• Power Generation

Plus all of the diverse industries that make up the access equipment buying and using market.


Perfect venue

Maastricht...Great bars, great restaurants, great sites...GREAT FUN!

The MECC (Maastricht Exhibition and Congress Centre) is a world class exhibition and conference centre situated right at the heart of Europe.

This beautiful city of Maastricht is extremely well qualified to host the access industry's big exhibition, with its 365 bars and restaurants, excellent hotels and beautiful architecture. It has become a favourite place with APEX visitors and exhibitors alike, with many returning for vacation visits.

The APEX 2002 marketing campaign

The marketing plan for APEX 2002 will once again focus on working very closely with exhibitors to build attendance from their key target markets, and will include:

• Display advertising in key magazines covering the
diverse access equipment buying markets.
• Targeted direct mail to tens of thousands of known access
equipment buyers and users throughout the world.
• Targeted and industry specific PR campaign.
• Free seminar programme and demonstration area.
• Promoted via press releases and advertising.
• Glass framed posters with ticket dispenser attached for companies
to use in high traffic areas or exhibitions.
• Smaller perspex ticket dispensers for use by exhibitors at other
exhibitions.
• APEX stickers for each exhibitor to use on correspondence.
• APEX posters.
• Internet. Visitors can register on-line from www.apexshow.com
• Banner advertising on related industry web sites.
• Visitor registration invitations. Tens of thousands made available to
exhibitors with their logo on.
• Other international exhibitions. Promoted at Conexpo, Samoter, Smopyc,
ICUEE, SC&RA, SED, and Maintec (UK).
• Telephone Marketing. Key access buying companies will be called just
prior to the exhibition to ensure attendance.
• Free shuttle bus from Brussels Airport to Maastricht and v.v.
during the event.
• APEX table flags. Distributed to all exhibitors and key companies.
• High profile personality to make key note opening speech.
Promoted through PR campaign.
• Access International (Official Sponsoring Magazine) Show Preview
and Show Guide.

... plus many more promotional activities leading up to APEX 2002.

[Back to APEX 2002]